The rising popularity of passive strategy in India

Created by: Vidhi Jain
Passive Investing in India |
24 Nov 2025
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Welcome to the world of passive investing in India, a strategy that is gaining traction among Indian investors. Let’s explore why this approach is becoming increasingly popular in the Indian market.

What is Passive Investing?

Passive investing is a long-term investment strategy that involves minimal buying and selling actions. Instead of trying to beat the market, passive investors aim to mirror the performance of a specific market index. This is typically achieved by investing in index funds or exchange-traded funds (ETFs).

Passive investing involves buying and holding a diversified mix of assets, typically through a mutual fund or exchange-traded fund (ETF) that mirrors a specific market index. The goal is to mimic the performance of the index, rather than trying to beat it.

This method contrasts with active investing, where fund managers make specific investments with the goal of outperforming a benchmark index. 

It’s important to note that while passive investing involves less decision-making and lower costs compared to active investing, it also means investors are subject to the full ups and downs of the market. Therefore, like all investment strategies, it comes with its own set of considerations.

The Impact of Passive Investing in India

The rise in popularity of passive investing has had a significant impact on the Indian investment landscape:

  1. Shift in Investment Approach: There has been a noticeable shift in the investment approach of Indian investors. More and more investors are moving away from the traditional active investing approach and are adopting a passive investing strategy.

  2. Growth in Assets Under Management (AUM): The AUM of passive funds in India has seen a significant increase. This is a clear indication of the growing popularity of passive investing among Indian investors.

  3. Increased Market Efficiency: The growth of passive investing has also contributed to increased market efficiency in India. As more investors adopt a passive investing strategy, the market becomes more efficient, leading to more accurate pricing of assets.

The Future of Passive Investing in India

The future of passive investing in India looks bright. With increased investor awareness, availability of products, and regulatory support, the popularity of passive investing is likely to continue to grow.

However, it’s important to note that while passive investing has its advantages, it’s not a one-size-fits-all strategy. Each investor has unique financial goals and risk tolerance levels, and it’s important to choose an investment strategy that aligns with these factors.

In conclusion, the rising popularity of passive strategies in India is a testament to the changing investment landscape in the country. As more and more investors understand the benefits of passive investing and adopt this approach, it’s likely that this trend will continue in the future.

Remember, investing involves risk, including the possible loss of principal. While diversification may help spread risk, it does not assure a profit or protect against loss. There is always the potential of losing money when you invest in securities. Investors should consider their investment objectives and risks carefully before investing.

So, there you have it - a comprehensive look at the rising popularity of passive strategies in India. Whether you’re a seasoned investor or just getting started, understanding this trend can help you make informed decisions about your financial future. 

Note: Views and opinions contained herein are for information purposes only and should not be construed as investment advice/ recommendation to any party or solicitation to buy, sale or hold any security or to adopt any investment strategy. It does not warrant the completeness or accuracy of the information and disclaims all liabilities, losses and damages arising out of the use of this information. The recipient should exercise due caution and/ or seek professional advice before making any decision or entering into any financial obligation based on information, statement or opinion which is expressed herein. No representation or warranty is made as to the accuracy, completeness or fairness of the information and opinions contained herein. The AMC reserves the right to make modifications and alterations to this statement as may be required from time to time.

 

Axis Bank Ltd. is not liable or responsible for any loss or shortfall resulting from the operation of the scheme.

 

Risk Factors: Axis Bank Ltd. is not liable or responsible for any loss or shortfall resulting from the operation of the scheme.

 

Mutual Fund Investments are subject to market risks, read all scheme related documents carefully

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