Shagun
Your Gold, Your Goals, Your Way
With Shagun, make every shubh moment golden - in grams of gold or silver and with Gold @10, build your gold portfolio, one day at a time. Choose your way in.
Gold@10
From Shubh Moments to Smart Beginnings
Every investor is different - some plan for the big day, some celebrate the small ones, and some simply want to start without overthinking. That's why Axis Mutual Fund brings you more than one way to invest in gold and silver. Whether you're marking a shubh moment, working towards a dream, or just taking your very first step - there's a path made for you. Explore the features below and pick the one that feels right for your story.
Choose Your Gold Journey
Three smarter ways to invest in gold. Pick the one that matches your goals and start building your golden future.
Smart Gold Investment Benefits
Experience the advantages of investing in gold and silver the modern way - without the hassles of physical gold ownership.
99.5% Pure Gold Backing
Every unit is backed by physical gold of highest purity stored in secure vaults.
Zero Making Charges
Unlike jewellery, no making or wastage charges. Every rupee goes into pure gold value.
No Storage Worries
Your gold is stored in LBMA-certified secure vaults. No locker fees or theft concerns.
More Reasons to Invest in Gold
Hedge Against Inflation
Gold Historically maintains value during economic uncertainty
Portfolio Diversification
Add an asset that has historically shown low correlation with equities.
Transparent NAV Pricing
Daily NAV based on gold prices.
Easy Liquidity
No Lock-In — Redeem as per scheme terms, directly into your bank account.
SEBI Regulated
Completely regulated by SEBI ensuring transparency, potential safety, and investor interest protection.
Tax Efficient
Long-term capital gains benefits after 2 years.
Frequently asked questions
What is the minimum amount to start a Gold SIP in India?
You can start a Gold SIP with just ₹10 a day through Axis Mutual Fund's Gold @ ₹10 feature - making gold investing accessible to every Indian, including first-time investors and students.
What is the difference between Shagun and Gold @ ₹10?
Shagun lets you invest in grams of gold or silver to mark milestones (weddings, festivals, birthdays), while Gold @ ₹10 is a daily SIP that lets you build your gold portfolio with just ₹10 a day.
Is investing in a Gold Fund better than buying physical gold?
Gold Funds offer no making charges, no storage worries, no purity concerns, and easy liquidity. Plus, you can start with as little as ₹10 - unlike physical gold which carries storage risks and 8–15% making charges.
How is a Gold Fund different from Digital Gold?
Gold Funds are SEBI-regulated and professionally managed, offering structured SIP options. Digital Gold is unregulated by SEBI and depends entirely on the platform's credibility for safety.
How does a daily Gold SIP of ₹10 work?
A daily Gold SIP automatically invests ₹10 every working day into the Axis Gold Fund at the prevailing NAV. Over time, rupee-cost averaging helps you buy more units when prices are low and fewer when prices are high.
What is the tax on Gold Funds in India?
Gold Mutual Funds are taxed as non-equity funds. Short-term capital gains (held under 24 months) are taxed as per your income slab, while long-term gains (held above 24 months) are taxed at 12.50%.
Why should I invest in gold when prices are at an all-time high?
Gold has historically delivered 9.6% average annual returns over 40 years and acts as a hedge against inflation and market volatility. Through SIPs, you don't need to time the market - rupee-cost averaging smooths out high-price entry points.
Do I need a Demat account to invest in Axis Gold Fund?
No. Unlike Gold ETFs, Axis Gold Fund is a Fund-of-Fund that you can invest in directly via the Axis MF app or any mutual fund platform - no Demat account required.
Which is better for long-term investment - Gold SIP or Lumpsum?
A Gold SIP is generally better for most investors as it spreads risk through rupee-cost averaging and removes the pressure of timing the market. Lumpsum works better if you have surplus funds and gold prices are at a relative low.
Is the Axis Gold Fund suitable for first-time investors?
Yes. With SIPs starting from just ₹10, no Demat account required, and professional fund management, the Axis Gold Fund is one of the most beginner-friendly ways to start investing in gold.
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